Generosity is the New Evangelism

The truth is that God doesn’t need our money, but He knows that our orientation toward money reflects our obedience to the Lordship of Christ and how well we grasp that he is the source of all we have.


As followers of Christ, our goal in life is not to gain power, possession, or prestige for ourselves. We exist, along with the entire body of Christ, to fulfill the Great Commission until Christ’s return. Generosity offers one of the most powerful ways for us to leverage the blessings of God for the advancement of the Kingdom. Best of all, when the church acts with generosity to serve others, it is a clear picture of Christ, who generously gave his life and all He had on the cross that we might find life forever.

As followers of Christ, our goal in life is not to gain power, possession, or prestige for ourselves. We exist, along with the entire body of Christ, to fulfill the Great Commission until Christ’s return.

Financial hardship has a way of breaking down the walls that separate us, even in the church. The sudden loss of wealth and security reminds people that our stated net worth on paper—our value in the eyes of the world—can change at any moment. During the 2008 recession, people began to question what really mattered in life and think about what was of lasting value. A lot of us went through the same questions last year. Individuals that had placed their hope in the markets began to recognize that paper is really nothing more than paper—it has no lasting value. Two people, who might have been separated by the divide of wealth between homelessness and luxury, now found themselves in the same pew, seeking the same answers: Where are you, God? What is your plan for me?

Unfortunately, history shows us that the insights we gain in these moments of clarity when the divisions created by money evaporate long enough to reveal what is truly valuable and how much we have in common with one another, fade away all too soon. How can we prevent that from happening as our world moves toward economic recovery? How can we learn to retain the insights from the lean years when the years of plenty return?

The church has a unique message for times of economic uncertainty. Jesus provides us with an alternative approach to money that celebrates the sharing of our resources with one another.

What we are describing is not an economic model that forces people to share their resources with another, nor is it a political agenda. Instead of being motivated by outside pressure, we believe that the church must begin to challenge people to behave in ways that are consistent with what they profess to believe. Why? Because the world—the lost people all around us—is watching and paying attention to how we respond in times of trial and testing. As Jesus reminds us in Matthew 5:14-16: ““You are the light of the world. A town built on a hill cannot be hidden.” When we act in ways that are consistent with our commitment to Christ, a watching world notices. We cannot hide who we really are, and generosity reveals that our faith is genuine and true.

As we live with generosity before a watching world, skeptics and cynics will find it nearly impossible to find fault with genuine acts of generosity that demonstrate that our hearts have been set free from our love of money and things. When we give for the benefit of the Kingdom, to serve others in love without an expectation of something in return, that gives them something worth talking about. Far from being a stumbling block to people, money can actually be a conduit, a connecting bridge to people outside the church.

Generosity is the new evangelism.

Excerpted from “Contagious Generosity” by Chris Willard & Jim Sheppard, Zondervan, 2012.

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